Their designs are experimental – not typically Swedish or Scandinavian: the Front designer trio are Charlotte von der Lancken, Anna Lindgren and Sofia Lagerkvist. The name says it all – Front wants to promote design development and experiment with materials and technologies from its position at the forefront of the international design scene. The designs play with visual effects, provoke a reaction and are the joint result of team projects.
The ShowerProducts for Axor fit in perfectly with the creative concept of reinterpreting established conventions. The hidden installation technology in the bathroom is made visible, meaning the path of water in the shower can be experienced in its purest form. The innovative use or alienation of simple objects can be seen in many projects at Front – such as the life-sized Horse Lamp from 2006, a plastic pig as a coffee table and the Blow Away Vase, which looks like it was formed in a wind tunnel. Front combines drawers into an asymmetric pile that appears to balance on an incline. The flight of a house fly around a light bulb inspired the trio to design the delicate Fly Lamp lampshade. The diverse, poetic objects are what make the work of this design studio so charming.
International awards include the “Designer of the Future” title awarded at the renowned Art Miami Basel fair (2006) and “Designer of the Year” from Elle Deco in Sweden and Architektur und Wohnen in Germany (both 2010). The trio have now become successful exporters of Swedish design. Customers include well-known international interior design brands – including Moroso, Porro, Established & Sons, Kvadrat and Stelton, plus IKEA. Works from Front can be found in leading museums, such as the Museum of Modern Art in New York.