Axor WaterDream designed by Nendo

WaterDream bathroom visions

Five designers and their new solutions for the bathroom of the future

What will the bathroom of the future look like? With the Axor WaterDream project, Axor – the designer brand from Hansgrohe SE – searches for innovative solutions in a similar way to concept cars in the automobile industry. The resulting bathroom visions offer a very personal insight from the design partners into the bathroom itself and its functions. Inspirations range from the organic, emotive world to technology. Axor WaterDream has formed the basis for several new Axor collections and bathroom products.

Front and Nendo

Against the backdrop of more than 111 years of expertise at Hansgrohe, Axor invited two of the most in-demand international designer studios to reinterpret the shower in 2013. The goal was to present two different, culturally inspired perspectives. This was the challenge for the designer trio Front with Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren from Sweden and the Japanese studio Nendo with its creative mind Oki Sato.

The designers from Front have created a product where we can experience the path of water in its most primordial form. Their WaterDream makes the traditionally hidden installation elements the center of attention and plays with the elegance and beauty of technology – it is a true homage to craftsmanship. In contrast, Nendo took a more emotional inspiration from the living world outside the bathroom and presented a natural fusion of light and water. Homeliness in the bathroom is the goal, with a humorous take on the interaction between man, water and space. Both bathroom visions newly interpret the civilized form of showering in charming and unconventional ways.

Nendo and Front – exploring the living world and hidden technology

  • The Front design trio with their Axor WaterDream.
  • The Axor WaterDream from Front.
  • Technical dimensions of showering are the inspiration for Front.
  • The Axor WaterDream by Front is dominated by pipes and funnels.
  • The Axor WaterDream from Nendo.
  • Nendo dissolves the boundaries between the living room and shower.
  • Nendo presents the shower head as a light source.
  • Oki Sato and Philippe Grohe.

Ronan and Erwan Bouroullec, Jean-Marie Massaud and Patricia Urquiola

In spring 2005, the French brothers Ronan and Erwan Bouroullec, Frenchman Jean-Marie Massaud and Spanish-born Patricia Urquiola, who now lives in Milan, caused a stir at the FuoriSalone. As part of the world’s most important furniture trade fair in Milan, the Bouroullec brothers presented a functional modular system containing comprehensive options for the user. Jean-Marie Massaud’s approach was characterized by nature-inspired design. His bathroom vision involved a living/bathroom landscape with inspirations from nature and a lake as the bathtub. Patricia Urquiola incorporated sensuality and magic: Just like in a magical forest, tree-like faucets and showers sparkle and seem to stem from bamboo. The three bathroom visions in the Axor WaterDream 2005 became Axor bathroom collections.  

Impressions from Axor WaterDream 2005

  • Axor WaterDream by Ronan and Erwan Bouroullec
  • Close-up of the Axor WaterDream by Ronan and Erwan Bouroullec
  • Sketch of the Axor WaterDream by Ronan and Erwan Bouroullec
  • Axor WaterDream by Jean-Marie Massaud
  • Close-up of the Axor WaterDream by Jean-Marie Massaud
  • Sketch of the Axor WaterDream by Jean-Marie Massaud
  • Axor WaterDream by Patricia Urquiola
  • Close-up of the Axor WaterDream by Patricia Urquiola
  • Sketch of the Axor WaterDream by Patricia Urquiola