Axor WaterDream bathroom visions
Five designers and their new solutions for the bathroom of the future
What will the bathroom of the future look like? With the Axor WaterDream project, Axor – the designer brand from Hansgrohe SE – searches for innovative solutions in a similar way to concept cars in the automobile industry. The resulting bathroom visions offer a very personal insight from the design partners into the bathroom itself and its functions. Inspirations range from the organic, emotive world to technology. Axor WaterDream has formed the basis for several new Axor collections and bathroom products.
Front and Nendo
Against the backdrop of more than 111 years of expertise at Hansgrohe, Axor invited two of the most in-demand international designer studios to reinterpret the shower in 2013. The goal was to present two different, culturally inspired perspectives. This was the challenge for the designer trio Front with Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren from Sweden and the Japanese studio Nendo with its creative mind Oki Sato.
The designers from Front have created a product where we can experience the path of water in its most primordial form. Their WaterDream makes the traditionally hidden installation elements the center of attention and plays with the elegance and beauty of technology – it is a true homage to craftsmanship. In contrast, Nendo took a more emotional inspiration from the living world outside the bathroom and presented a natural fusion of light and water. Homeliness in the bathroom is the goal, with a humorous take on the interaction between man, water and space. Both bathroom visions newly interpret the civilized form of showering in charming and unconventional ways.
Axor WaterDream 2015 – new freedom in industrial design
Front and Nendo
In 2013 Axor invited two of the most sought-after international design studios to put a new interpretation on the shower, combined with Hansgrohe's more than 111 years of shower expertise: the aim was to show culturally different perspectives. This was the task facing the Front designer trio of Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren from Sweden, and the Japanese Nendo studio with creative head Oki Sato.
The Front designers make it possible for us to experience the way that water is brought into the bathroom, in its most original form. Their Axor WaterDream brings the traditionally concealed world of installation to the forefront, and plays with the elegance and beauty of technology: a homage to workmanship. On the other hand, Nendo took its inspiration from a more emotional living environment outside of the bathroom, and presents the natural fusion of light and water. The underlying concept is to add a sense of homeliness to the bathroom, offering a humorous interplay between man, water and space. Both bathroom visions put a new interpretation on showering, this accomplishment of civilisation, in a charming and unconventional way.
Nendo and Front – between living environment and concealed technology
Ronan & Erwan Bouroullec, Jean-Marie Massaud and Patricia Urquiola
French designers Ronan and Erwan Bouroullec, Frenchman Jean-Marie Massaud and Milan-based Spanish designer Patricia Urquiola caused a sensation with their bathroom visions at Fuorisalone in Milan in the spring of 2005. At the world's leading furniture trade fair, the Bouroullec designer brothers presented a functional modular system with a broad range of options for users. “Nature-inspired design” was the approach taken by Jean-Marie Massaud. His bathroom vision set the stage for a living and bathroom environment with excerpts from the natural world and a lake for a bath tub. Patricia Urquiola focused on sensuality and magic: set in what looked like an enchanted forest, tree-like mixers and showers glistened, appearing to stem from a world of bamboo. The three 2005 Axor WaterDream bathroom visions resulted in Axor's bathroom collections.
Impressions from Axor WaterDream 2005